Page 66 - 2020Taiwan Food and Drug Administration Annual Report

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I. “Swinhoe’s Pheasant” promotion tour
TFDA “Swinhoe’s Pheasant” completed the tour of 374 sessions in 2019, which had
benefited a total of 46,328 people. With explanations of lecturers, short films for anti-drug
promotion, simulation display boxes for drugs and simulation odor boxes for drugs, to promote
the public's anti-drug knowledge, as well as to stay away from drugs abuse(Figure 4-3).

II. Interactive activities with 5 ways for anti-drug and self-defense by the
internet celebrities
On September 21, 2019, TFDA held the “5 Ways to Say No to Drugs” typesetting flash

crowd activity (Figure 4-4) and invited well-known online sports celebrities to show the 5
techniques for refusing to including: direct rejection, leave immediately, changing chat topics,
self-deprecation and persuasion of friends, and photo with fans. A total of 212 fans signed up for
the activity and the number of Internet volume reached 1,169,000.

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