Page 65 - 2020Taiwan Food and Drug Administration Annual Report

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Introduction of the Policy
Introduction of the Polic y
In order to improve and promote anti-drug knowledges, TFDA planned a multiple drug
abuse prevention propaganda programs and link together with professional, educational and for-
fun elements to propagandize in remote areas, communities and workplaces.

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Implementation Strategy
Implementation Strate
I. The anti-drug squadron “Swinhoe’s Pheasant”
Since November 2018, the Executive Yuan has planned & exercised the “Anti-drug Touring
Mobiles” as promotional activities in all of the place of Taiwan, which run by the Ministry of
Health and Welfare, the Ministry of Education, the Ministry of Legal Affairs and the Ministry
of the Interior. TFDA is responsible for the “Swinhoe’s Pheasant” and conducted the anti-drug

promotional activities in campuses, communities and remote areas in five counties and cities
including Kaohsiung City, Tainan City, Chiayi County, Pingtung County, and Chiayi City in
2019, providing drugs abuse prevention knowledge and information to the public.

II. The anti-drug propaganda with Internet celebrities
The young age group has high uses of online social media. TFDA adopted the social
media marketing to approach Internet celebrities to enhance the adolescents and young adults’
awareness in regard to the dangerous of drugs.

III. Promote the concept of “/RYH DQG &DUH &$6+ HQWHUSULVHV ¿JKW DJDLQVW
drugs and win wealth” in the workplace
The workplace is another essential anti-drugs target, TFDA has established eight anti-
drug education resource centers to promote the CASH concept at enterprises in order to build up
the prevention of drug abuse with the emphasis of self-(Care) to establish a good lifestyle and

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friends and drugs; (Help) caring for relatives, friends and colleagues and supporting drug addicts
for rehab in the workplace and safeguard the physical and mental health of employers and
employees.

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