Page 118 - 2017食品藥物管理署年報(英文版)

2017 Taiwan Food and Drug Administration Annual Report

(2) Organize 4 food safety-related exhibitions (e.g. International food exhibition, Taiwan

cuisine exhibition) and interesting games based on the theme “safe store” to interact
with the public and increase the participation of the public in food safety policies.
(3) Considering the popularity of advertisements on TV, radio, magazines, light box
advertising and bus, TFDA uses traditional social media to transmit proper food
safety information and knowledge, including new food labeling regulation, food
businesses registration, food poisoning prevention, the awareness of food safety in
arrival area at the airport. Moreover, TFDA publishes a total of 7 articles, a series
of food safety topics, namely “Knowledge on dining table” at the 1 week of every
st
month since April 2016.

(4) Establish “Food safety information store” and related events
A. TFDA promulgated “Food safety information store” on August 23, 2016. Through
mobile phone advertisement and online search engine “Banner”, the platform has
been reviewed for 3,000,000 times. Moreover, in 2016 September to October,
TFDA organized “food safety information store – online quiz with prize”. A total
of 27,688 participants joined the activity.
B. “Food safety information store” is accessible from the front page of TFDA official

website. The mobile version is also available. More food and illegal businesses
information will be uploaded to the platform. “Food safety information store” has
8 categories (Figure 8-2).

4. Medical devices and cosmetics proper use propaganda
(1) Use “Propaganda minibus” to organize 3 activities. Because of the cute appearance
of the propaganda minibus, about 900 participants joined the 3x3 squares game to
learn about proper use of medical devices.

(2) Organize medical device lectures and invite experts and doctors to elaborate proper
use of “Hydrophilic Wound Dressing”, “Orthokeratology Contact Lens” and
“Medical Support Stocking” through simple and understandable languages.

(3) Organize press conferences such as “Online medical device auction and procurement
know-how”, “Know your subcutaneous hyaluronic acid implant”, “Early diagnosis
and early intervention through “Dengue fever rapid screen””, “Low frequency
electric therapy apparatus therapeutic device, your pain killer”, “learn about

osteoporosis using bone densitometer”. A total of 385 news were released.

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